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The future is fractional. The Dayta approach affords you better marketing at a better price, no B.S.

Fractional Marketing describes the way we organize labor to deliver a team of experts affordably for smaller businesses.


To remain competitive in today’s marketing landscape, businesses need to draw upon a range of marketing talents - from branding and visual design to technical search engine optimization and multi-channel attribution modeling. To execute a data-supported strategy and satisfy business goals, it takes a nimble team with diverse skill sets.


That’s where we come in.

Through our fractional model, our clients receive high-quality, enterprise-level services and attention at a fraction of the cost of hiring and maintaining a full-time marketing team.


To remain competitive in today's marketing landscape, businesses need to draw upon a range of marketing talents - from branding and visual design to technical search engine optimization and multi-channel attribution modeling. To execute a data-supported strategy and satisfy marketing objectives, it takes a team.


That’s where we come in:

DAYTA team members in the office

Pods


Instead of a lone consultant, you’ll have a fractional team of experts, AKA your Pod. Each Pod is comprised of enterprise-level marketing experts with diverse expertise dedicated to proactively strategizing growth solutions and quickly executing tactics to help you stay ahead of the competition.

analytics on a computer

Platform


You’ll get access to a personalized Dayta Results Dashboard that gives you a transparent look at your strategy and results in real time. Plus, you’ll have the freedom to choose tools from our library of tech, applications and software as you see fit — you’ll never be boxed into a platform contract you don’t want or need. 


Dayta’s platform helps manage the complex digital ecosystem efficiently and provides full visibility into your campaign performance, aggregating multi-channel results so you can see what’s working and what’s not.

Consulting session

Process


We develop a unique strategy for your entire brand’s success by looking at your business through the POV of your customers. We use our proprietary customer journey mapping tool, the Dayta Loop, to create a marketing ecosystem that builds momentum and feeds growth.

THE DAYTA LOOP
6 Stages In Your

Customers' Journey

The Dayta Loop is a tool your team can refer to again and again to help you re-evaluate your marketing strategy and adjust according to your evolving needs. By combining this unique customer journey mapping framework with our Pod structure and results platform, Dayta can help you achieve growth within the complex marketing world.

DAYTA Loop

When do prospective customers need you, and how do they find you?


How do you convince a prospective customer to consider you?


How do you stack up against the competition, and how do you get ahead?


What roadblocks are preventing your prospects from choosing you, and how do you overcome them?


Customers evaluate their decision by reflecting on their experiences with your brand. How do you measure customer satisfaction?


How do you influence customers to drive referrals for the next generation of customers?


Awareness Phase of the DAYTA Loop

AWARENESS


When do prospective customers need you, and how do they find you?

Research Phase of the DAYTA Loop

RESEARCH


How do you convince a prospective customer to consider you?

Comparison Phase of the DAYTA Loop

COMPARISON


How do you stack up against the competition, and how do you get ahead?

Choice Phase of the DAYTA Loop

CHOICE


What roadblocks are preventing your prospects from choosing you, and how do you overcome them?

Evaluation Phase of the DAYTA Loop

EVALUATION


Customers evaluate their decision by reflecting on their experiences with your brand. How do you measure customer satisfaction?

Advocacy Phase of the DAYTA Loop

ADVOCACY


How do you influence customers to drive referrals for the next generation of customers?

Would you like to experience a preview of the Dayta Loop in a Free Marketing Assessment?


Contact our team for a free marketing assessment.

Get Your Free Assessment
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