2017 Creative Round-Up: A Spotlight on Our Creative Projects

Another year is in the books. With each exchange of the calendar, DAYTA has the opportunity to work with more clients, take on new challenges, and grow our creative portfolio.

As it’s the beginning of 2018, we thought it would be fun to look back on a few of our creative projects from 2017:

Partner for Student Success Website

The mission of Partner for Student Success (or PFSS) is to “Unite the Greater St. Cloud Community in the collective pursuit of Student Success”. We were happy to help this important organization create a new website. The finished product is colorful, easy to use, and energetic without being overly complicated – much like the organization it represents. It’s also fully functional in Spanish and Somali!

The Greater St. Cloud Website

DAYTA Marketing has enjoyed a lasting relationship with the Greater St. Cloud Development Corporation. The GSDC’s Website is broken into three main sections: Community, Business, and jobs. The community website – live.greaterstcloud.com – gives an overview of the community: things to do, places to visit, Housing, transportation – everything you need to know about the area. The Greater St. Cloud Development Corporation’s website is “in the business of growing business” in Greater St. Cloud. On this page, you can learn more about the GSDC’s initiatives, Workplace Well-Being, area business news, and more. Lastly, Greaterstcloudjobspot.com is a website that works to connect local talent with thousands of jobs. Whether you’re a job seeker or an employer, you’ll find tons of great resources to be successful in Greater St. Cloud.

Facebook Cover Video for Dr. Juice

Aside from building an interactive website, we were pleased to create a stunning Facebook cover graphic for this Duluth company’s line of fishing scents. Thanks to Facebook’s ever-changing updates, 2017 saw the introduction of cover videos in place of static images – Dr. Juice’s cover video was one of our favorites!

Earle Brown Heritage Center’s Website

Not only were we able to create a beautiful website for our client, but the planning, construction, and launch of this site was a great example of the strength that can only come from a team of experts. The team that put together this site consisted of Digital Project Managers, Copywriters, Designers, Search Engine Optimization Specialists, and Digital Solutions Experts working on some unique features and design ideas. The new site is cleaner, faster, and much easier to navigate.

Earle Brown Ads

After creating a new website, the overall branding for Earle Brown Heritage Center’s ads experienced a facelift, as well. Our team came up with some beautiful designs for Google AdWords, Facebook, Instagram, Pinterest, and more – such as the fall wedding campaign example pictured above.

Financial One’s WINCentive Ads

In 2017, we ran an online campaign for Financial One Credit Union promoting the State-wide WINCentive Savings Program . The fun, fresh tone that this credit union gives off in its branding gave us many opportunities to stretch our creative legs.

Branding and Book Design for Dr. Kathleen Allen

Late in 2017, we had the pleasure of working with Dr. Kathleen Allen – a local author who consults businesses and organizations to promote leadership coaching and organizational change. We were happy to help Dr. Allen develop a website , logo, and cover design for her upcoming book Leading From the Roots: Nature Inspired Leadership Lessons for Today’s World . Be on the lookout for this inspiring read this September.

This is just a small sampling of the creative projects we worked on in 2017. The year brought exciting challenges, new opportunities, and tons of brainstorming sessions to the DAYTA team.
Our creative ideas for this year are already firing on all cylinders – we’re excited to see what 2018 brings!