A smart, steady team built to help you grow intentionally.
These are the people who make your marketing move forward. Each Pod brings together seasoned strategists, creative storytellers, and technical specialists who work alongside your team to connect the dots between strategy, execution, and results. With deep marketing expertise across industries and channels, this team understands the details, the data, and the bigger picture behind your growth. We keep the process collaborative and clear, helping you build momentum with confidence.
Together, we bring clarity to complexity, combining creative thinking with data-backed strategy to keep every effort purposeful and aligned. Many of us have worked side by side for years, and our leadership team alone has spent more than 100 years collectively at Dayta. It’s a group that knows how to work well together and how to help you do the same.
client sTRATEGY & EXECUTION
Top 3 CliftonStrengths: Individualization · Arranger · Achiever
Afton works closely with clients to help them understand how marketing fits into their broader business strategy, especially when the challenge is reaching the right audience or clearly communicating complex offerings. She is especially strong at learning the nuances of each business she works with, identifying gaps, and turning insight into clear, actionable plans that support websites, campaigns, sales conversations, and measurement through Daylight. With a natural ability to organize complexity and build new solutions from scratch, Afton brings clarity and momentum to work that often starts without a template.
Afton is known for her genuine care for people and a leadership style rooted in both heart and follow-through. She approaches her work with passion, creativity, and a willingness to push for better outcomes, while staying deeply invested in her clients’ success. Outside of work, she spends time with her husband and dogs, trains for endurance challenges like marathons and triathlons, and stays deeply involved in gymnastics through coaching, choreography, officiating, and mentoring athletes.
From the Team
“Afton brings bold, infectious energy to everything she does. She’s sharp, ambitious, and unapologetically herself, which makes working with her genuinely fun.”
Top 3 CliftonStrengths: Responsibility · Strategic · Learner
Emily manages complex client work at Dayta, keeping projects organized, timelines on track, and communication clear from start to finish. She’s especially strong at juggling multiple moving pieces, anticipating risks, and helping teams stay aligned through big initiatives like website builds and refreshes. With a thoughtful, client-first approach, Emily helps teams stay focused and confident through complex work.
Emily is known for her calm, steady presence and her ability to keep things moving without creating stress for the people around her. She asks smart, clarifying questions, collaborates easily across teams, and has a knack for making busy work feel more manageable. Outside of work, she enjoys spending time with friends, family, her fiancé, and her two dogs, and loves discovering new food, coffee spots, and places to explore.
From the Team
“Emily always maintains a sense of calm, even if something feels out of sorts, you know she has it handled.”
Top 3 CliftonStrengths: Empathy · Developer · Relator
Jessi helps keep Dayta’s projects and people moving in sync, supporting teams and clients across a wide range of work with care and precision. She’s especially strong at bringing order to complex work, staying flexible as priorities shift, and following through in a way that builds trust. With a steady hand and a sharp eye for detail, Jessi makes demanding projects feel manageable while ensuring nothing important gets missed.
Jessi is known for her calm, supportive leadership style and her genuine care for the people around her. She’s often the person teammates turn to for guidance, clarity, or a quick check-in that makes remote work feel more human. Outside of work, she enjoys time with her family, tackling DIY projects, and creating a cozy, welcoming space wherever she’s working.
From the Team
“Jessi is highly detail-oriented, organized, and adaptable, with an impressive ability to respond to changing needs without losing momentum.”
Top 3 CliftonStrengths: Relator · Maximizer · Strategic
Lauren leads complex projects from planning through delivery, bringing order to moving parts and momentum to long timelines. She’s especially good at coordinating multi-layered work, spotting potential issues early, and keeping everyone aligned as projects evolve. With experience across website builds, design initiatives, and campaign execution, Lauren brings clarity, structure, and confidence to work that could easily feel overwhelming.
Lauren is known for her optimism and steady follow-through, even when workloads are heavy or priorities shift. She’s collaborative by nature, direct when needed, and brings a sharp sense of humor that keeps teams grounded and moving forward. Outside of work, she enjoys life with her growing family, keeping up with toddler adventures, and embracing the joyful chaos that comes with them.
From the Team
“Lauren is not only fast but hard-working. Her organization has been quintessential to the quality of work we deliver for our clients, especially when projects get complicated.”
Top 3 CliftonStrengths: Analytical · Responsibility · Arranger
Lexie keeps projects moving from kickoff to completion, coordinating timelines, teams, and client input to ensure nothing stalls along the way. She’s especially strong at problem-solving when plans shift, asking thoughtful, clarifying questions, and keeping complex work organized across many moving pieces. With a steady focus on both execution and strategy, Lexie helps ensure each project supports the client’s broader goals while staying on track day to day.
Lexie brings a positive, supportive presence to the team and is known for her reliability, follow-through, and calm approach under pressure. She shows up prepared, values context, and genuinely cares about helping both clients and teammates feel supported throughout the process. Outside of work, she enjoys DIY projects, traveling and exploring new places, hunting down great coffee shops, and spending time outdoors with family and friends.
From the Team
“She’s very collaborative, consistently brings a positive attitude, and goes above and beyond to ensure the client feels valued and understood.”
Top 3 CliftonStrengths: Harmony · Responsibility · Restorative
Mackenzie partners closely with Dayta’s clients to guide marketing strategy, manage communication, and help turn plans into measurable growth. She’s especially strong at problem-solving and bringing focus to complex accounts, making sure each tactic connects back to clear client goals. With a thoughtful, organized approach, she helps clients understand not just what’s happening but why it matters and how it drives results.
Mackenzie brings a calm, steady presence to the team and is known for staying level-headed while working through challenges. She listens carefully, keeps clients feeling heard, and consistently shows up with solutions rather than stress. Outside of work, she enjoys spending time with her family, golfing with friends, and getting outdoors whenever she can.
From the Team
“Mackenzie never panics or overreacts. She’s very calm through challenges and always comes to the table with a solution.”
Top 3 CliftonStrengths: Futuristic · Positivity · Relator
Maddie keeps Dayta’s client work moving smoothly by managing the many details, timelines, and inputs that bring marketing projects to life. She’s especially strong at organizing complex initiatives, coordinating across teams, and making sure nothing slips through the cracks, whether it’s a multi-channel campaign, a photoshoot, or a website build. With a clear view of how projects connect to larger client goals, she brings structure and momentum to work that could otherwise feel overwhelming.
Maddie is known for her calm, positive approach and her ability to roll with whatever comes her way without losing focus. She quietly takes ownership, follows through, and jumps in wherever support is needed, making her a steady presence that clients and teammates rely on. Outside of work, she enjoys spending time with her fiancé and dog, exploring new coffee shops and restaurants, reading, and traveling.
From the Team
“Maddie is a project management ninja. Quietly crushing it, always.”
Top 3 CliftonStrengths: Learner · Developer · Positivity
McKenzie partners closely with clients at Dayta, helping solve problems, deliver strong results, and keep work moving forward in a thoughtful, organized way. She is especially strong at digging into details, asking smart questions, and keeping her accounts organized and moving forward. As a newer account manager, McKenzie has quickly built a deep understanding of her clients by actively learning, seeking feedback, and bringing fresh ideas to the table.
McKenzie brings a warm presence to the team and is known for her reliability, curiosity, and positive attitude. She values teamwork and makes a point to include others when working through challenges. Outside of work, she enjoys baking, spending time with family and friends, and getting outdoors to hike and explore.
From the Team
“She’s very collaborative, brings great ideas to the team, and takes real ownership of her work.”
SPECIALty & Technical expertise
Top 3 CliftonStrengths: Strategic · Ideation · Intellection
Ana leads content strategy for Dayta’s clients, helping them gain visibility, educate audiences, and turn interest into action through clear, intentional storytelling. She’s especially strong at connecting content to broader marketing and business goals, ensuring websites, articles, and long-form content all work together as part of a cohesive strategy. With a sharp eye for structure and performance, Ana also builds systems and processes that scale content efforts and keep execution efficient and measurable.
Ana brings a thoughtful, grounding presence to the team and is known for thinking several steps ahead and asking the questions that bring clarity early. She balances collaboration with directness, helping teams understand not just what to do, but why it matters. Outside of work, she enjoys salsa dancing, going to the gym, reading, and spending time outdoors.
From the Team
“She thinks three steps ahead and shows up with the solution already mapped out. She makes hard things feel manageable.”
Top 3 CliftonStrengths: Input · Ideation · Relator
Cody creates thoughtful, curated designs for Dayta’s clients, contributing across a wide range of creative work, including ad graphics, web design, and print. He brings a strong creative eye to each project and is especially good at working through ideas collaboratively, offering suggestions that help designs make sense from both a visual and client perspective. With a genuine curiosity and willingness to try new tools or approaches, Cody consistently finds practical, effective solutions.
Cody is known for his steady positivity and calm, team-first mindset, especially when projects get complex or timelines are tight. Outside of work, he enjoys spending time with his wife and dog, playing games online with friends, and staying connected with the people who matter most to him.
From the Team
“Cody is always positive and willing to jump in and help get priority items across the finish line.”
Top 3 CliftonStrengths: Harmony · Empathy · Developer
Emily plays a behind-the-scenes role at Dayta, supporting the team across office operations, HR, finance, and the countless details that keep everything running smoothly. She wears many hats and thrives on the variety, using strong organization and multitasking skills to keep people, processes, and plans on track. Emily brings a steady, thoughtful approach to her work and takes real pride in supporting the team however she can.
Emily is known for her bright, welcoming energy and her calm reliability, especially when things get busy or unexpected. Outside of work, she’s often in sports-mom mode at hockey rinks and baseball fields, spending time with her husband and four kids, or winding down with a good book.
From the Team
“Emily approaches everything with a positive attitude and is someone you can always count on to follow through.”
Top 3 CliftonStrengths: Analytical · Ideation · Intellection
Gwen focuses on attribution and tracking at Dayta, setting up and managing the behind-the-scenes systems that ensure reporting is accurate, reliable, and actionable. She is especially strong at diving into complex tracking challenges, researching edge cases, and finding custom solutions across platforms like GA4, Tag Manager, and paid social. Gwen brings a thoughtful, analytical approach to her work, turning complicated technical setups into something teams can actually understand and use.
Gwen is known for her calm, unflappable presence and her generosity in helping others learn along the way. Outside of work, she enjoys spending time with family, friends, and dogs, and loves traveling to visit long-distance friends and explore new cities.
From the Team
“Gwen handles attribution flawlessly and has a rare ability to explain complicated things in an easy-to-understand way.”
Top 3 CliftonStrengths: Strategic · Analytical · Learner
Jordan designs and builds software systems that collect, transform, and turn data into usable applications. He is especially strong at tackling complex technical problems and finding clear, effective solutions that make other people’s work easier. With deep technical expertise and a thoughtful approach to architecture, Jordan consistently builds systems that teammates trust and rely on.
Jordan brings a calm, steady presence to the team and approaches even the toughest challenges with patience and professionalism. Outside of work, he enjoys spending time with his family and close friends.
From the Team
“Jordan brings a rare mix of sheer genius and sheer niceness to everything he works on.”
Top 3 CliftonStrengths: Learner · Responsibility · Analytical
Kelly works across brand, web, and visual design, helping clients shape clear, effective identities and digital experiences. He is especially strong at thinking through projects from start to finish, blending creative vision with strategic structure to ensure the work holds up long-term. With deep experience across traditional design, web development, and visual storytelling, Kelly brings a thoughtful, detail-oriented approach to everything he creates.
Kelly is known for his calm, logical problem-solving style and his willingness to challenge ideas to achieve better outcomes for clients. Outside of work, he enjoys traveling with his wife, being a dad to his three kids, playing bass guitar, gaming with friends, and staying active by lacing up his hockey skates.”
From the Team
“Kelly never takes shortcuts and always puts care and intention into what’s best for the client.”
Top 3 CliftonStrengths: Developer · Ideation · Positivity
Kenzie creates content for Dayta’s clients, blending thoughtful strategy with creativity across graphics, copy, and social content. She is especially good at taking complicated ideas and turning them into work that looks good, sounds right, and genuinely connects with the intended audience. With a background in both graphic design and marketing, Kenzie brings a strong visual eye and a natural feel for how content comes together across channels.
Kenzie brings an upbeat, collaborative energy to the team and is known for her curiosity, reliability, and eagerness to keep improving her craft. Outside of work, she loves creating and exploring, from painting and crafting to thrifting, traveling, visiting coffee shops, and sharing experiences with friends and family.
From the Team
“Kenzie has completely elevated our clients’ social content. The creativity, polish, and consistency she brings make a huge impact.”
Top 3 CliftonStrengths: Analytical · Learner · Strategic
Manoj designs and builds products at Dayta, taking ideas from concept through development with full ownership of how they come to life. He is especially strong at spotting patterns, weighing trade-offs, and finding creative paths around unconventional problems rather than getting stuck. With a full-stack skill set and a user-first mindset, Manoj creates tools that are both technically thoughtful and genuinely useful for the people who rely on them.
Manoj brings an easygoing, collaborative presence to the team and is known for jumping in, supporting others, and adopting new technology in practical, forward-looking ways. Outside of work, he enjoys spending time with his family and close friends, playing badminton and cricket on weekends, and making space for small routines that help him reset and recharge.
From the Team
“Manoj builds really smart tools that take work off my plate and always keeps the user experience front and center.”
Top 3 CliftonStrengths: Harmony · Developer · Adaptability
Michael helps clients show up where it matters most, managing and optimizing paid search campaigns across Google and Microsoft. He is especially strong at building campaigns from the ground up, digging into research, and turning complex data into clear, actionable insights. Michael brings deep expertise in paid media and attribution, helping ensure campaigns are thoughtful, effective, and continuously improving.
Michael is known for his calm, steady presence and his willingness to jump in, answer questions, and share knowledge with the team. Outside of work, he enjoys spending time with friends and family, getting outdoors in northern Minnesota, and making the most of everything the area has to offer.
From the Team
“Michael makes complex information feel simple and is always generous with his expertise.”
Top 3 CliftonStrengths: Strategic · Achiever · Arranger
Shane designs and builds websites, logos, and visual assets that help clients grow and show up with confidence. He is especially strong at starting from scratch, defining a brand’s look and feel, and thinking through every detail to ensure the final work is thoughtful, cohesive, and rooted in real client needs. With years of experience across digital and print design, Shane brings both creative instinct and practical structure to every project.
Shane is known for his calm, steady presence and his ability to make good ideas even better through careful consideration and problem-solving. Outside of work, he enjoys spending time with his wife and two kids, camping, hiking, snowboarding, photography, tackling projects around the house, and taking his 1958 GMC truck out for a drive.
From the Team
“Shane is one of the most thoughtful and thorough designers I’ve worked with. He always considers every piece of a project before creating.”
Top 3 CliftonStrengths: Context · Learner · Individualization
Zoë leads Dayta’s marketing and supports sales by shaping how the company shows up, from brand and messaging to copy, design direction, and go-to-market materials. She is especially strong at bringing clarity and cohesion to complex ideas, ensuring everything Dayta puts into the world feels intentional, polished, and aligned. Zoë plays a central role in elevating the brand, combining strategic thinking with careful execution and a high standard for detail.
Zoë brings a calm, thoughtful presence to the team and is known for handling ambiguity with care, curiosity, and follow-through. Outside of work, she loves spending time with her husband, friends, and family, staying active outdoors, and exploring Colorado through food, photography, and adventure.
From the Team
“Zoë is a force. She brings context, strategy, and an incredibly high standard to everything she touches.”
Company leadership
Top 3 CliftonStrengths: Communication · Positivity · Strategic
Brian works closely with Dayta’s team and clients as a mentor, guide, and business advisor, helping uncover what truly drives growth. He is especially strong at getting to the core of complex challenges, asking thoughtful questions, and shaping strategies that keep client experience front and center. Brian brings a broad, holistic perspective, shaped by years of experience across leadership, sales, and operations, and has played a key role in evolving Dayta’s strategy services.
Brian is known for his steady presence, curiosity, and ability to connect people and ideas with ease. Outside of work, he enjoys spending time with his family and close friends, traveling, and staying active outdoors.
From the Team
“Brian brings a holistic growth lens to every challenge and always keeps the client experience front and center.”
Top 3 CliftonStrengths: Individualization · Arranger · Analytical
Daine leads the technology behind Dayta, building proprietary tools and systems that help the team work smarter and give clients better visibility into their marketing. He is especially strong at translating real business needs into thoughtful technical frameworks and turning big ideas into products the company relies on every day. Daine plays a key role in shaping Dayta’s platforms, moving quickly while still taking the time to get things right.
Daine brings a calm, collaborative presence to the team and is known for listening closely, thinking through the full user experience, and never shying away from a challenge. Outside of work, he loves spending time with his family and exploring the world with them.
From the Team
“Daine builds the things we depend on and somehow makes even the hardest problems feel doable and fun.”
Top 3 CliftonStrengths: Strategic · Individualization · Activator
Erin works at the intersection of technology, strategy, and client solutions, helping shape and evolve Dayta’s offerings. She partners closely with the tech and client services teams to develop new solutions, improve existing platforms, and solve complex technical challenges for clients. Erin is especially skilled at pulling signal from noise and translating complexity into solutions that are clear, practical, and ready to move forward.
Erin brings a dive-right-in mindset to her work, blending deep technical knowledge with creativity and sharp strategic instincts. Outside of work, she enjoys spending time with her family and coworkers, reading fiction, and working on creative projects, including getting her laser cutter back up and running and experimenting with new crafts.
From the Team
“Erin has an incredible ability to translate complex ideas into clear, compelling solutions. She makes complicated things feel exciting and achievable.”
Top 3 CliftonStrengths: Futuristic · Responsibility · Strategic
Gordy focuses on building the technology, systems, and processes that help Dayta solve hard market problems and better serve its customers. He is especially strong at looking a few steps ahead, identifying where the business needs to go, and creating practical paths to get there. Gordy stays close to the work, partnering with clients and the team to understand challenges deeply and shape smart, strategic pivots when they matter most.
Gordy brings a steady, hands-on leadership style that makes even complicated problems feel solvable. Outside of work, he enjoys spending time with his kids, grandchildren, and friends, whether that means skiing in Steamboat Springs or slowing down together at the family cabin in northern Minnesota.
From the Team
“Gordy doesn’t shy away from hard problems. He works alongside you to solve them, and that steady leadership makes all the difference.”
Top 3 CliftonStrengths: Analytical • Deliberative • Restorative
Jason leads advertising at Dayta with a steady, analytical approach that helps teams navigate complexity without getting stuck in it. He is especially strong at search strategy and platform problem-solving, earning a reputation for deep expertise and thoughtful decision-making when things get complicated. Under his leadership, the advertising team helped guide Dayta to Google Premier Partner status, reflecting a balance of big-picture strategy, careful execution, and calm judgment.
Jason brings a grounded, quiet confidence to the team and is known for slowing the room down just enough to help people find the right answer. Outside of work, he enjoys spending time with his family, traveling, building furniture, and tackling hands-on projects around the house.
From the Team
“Jason brings a calm, ‘wise owl’ energy and is someone the team can count on for both the big picture and the small details.”
Top 3 CliftonStrengths: Learner · Achiever · Responsibility
Kari supports Dayta by overseeing project and account management and helping ensure work moves smoothly for both clients and internal teams. She is especially strong at taking ownership of problems, seeing them through, and making sure nothing gets dropped along the way. With a background in journalism and a sharp eye for process, Kari brings clear communication and thoughtful structure to the work.
Kari is known for her reliability and her ability to keep people aligned when priorities shift. She supports the team without hesitation and brings a presence that others trust. Outside of work, she enjoys reading, camping with family, and practicing yoga, which helps her bring balance to both life and work.
From the Team
“She confidently steps into complex situations, calmly reframes the conversation, and brings the team back on track.”
Top 3 CliftonStrengths: Activator · Communication · Strategic
Laura helps Dayta and its clients grow by keeping teams aligned, services evolving, and complex problems moving toward clear solutions. She is especially strong at seeing the big picture while staying grounded in what actually needs to happen next, helping the company stay focused on what matters most. Laura plays a key role in shaping how Dayta operates and scales, building systems and services that support both clients and the people doing the work.
Laura brings a steady, thoughtful presence to the team and is someone people turn to when decisions matter. Outside of work, she loves spending time with family and friends, cooking, entertaining, and enjoying good company around the table.
From the Team
“Laura keeps us focused, steady, and moving forward. She’s thoughtful, strategic, and always has our backs.”
Top 3 CliftonStrengths: Ideation · Communication · Woo
Leah leads sales and marketing efforts at Dayta, partnering closely with prospects and clients to understand their business and turn goals into clear, actionable strategies. She is especially strong at asking the right questions, connecting ideas quickly, and presenting recommendations that help teams see both the opportunity and the path forward. Leah plays a key role in shaping how Dayta shows up and grows, bringing focus, momentum, and thoughtful leadership to the sales and business development team.
Leah approaches her work with calm confidence, genuine empathy, and an easy warmth that puts people at ease. Outside of work, she loves spending time with her family and kids, gardening, cooking, traveling, and staying active through running, hiking, and skiing.
From the Team
“Leah brings a rare kind of warmth and clarity to every interaction. She makes people feel seen, supported, and confident about what comes next.”
Top 3 CliftonStrengths: Relator · Futuristic · Self-Assurance
Luke focuses on helping the right people discover Dayta and get the marketing support they need to move forward with confidence. He works closely with founders and CEOs to understand where their marketing is stuck and shares practical insight shaped by years of building and growing his own company. Luke brings a long-term perspective to the business, pairing curiosity and experience with a steady belief in surrounding the team with smart people who can help Dayta continue to evolve.
Luke is known for his genuine care for people and his ability to balance realism with optimism, even when challenges get complex. Outside of work, he loves spending time with his wife and kids, staying active through CrossFit and outdoor adventures, and taking simple walks around the neighborhood that help him stay present and grounded.
From the Team
“Luke really listens and makes people feel important. That thoughtfulness shows up in how he leads and how he connects with clients.”
Top 3 CliftonStrengths: Maximizer · Positivity · Empathy
Paige leads Dayta’s creative work, partnering with designers and clients to build websites, develop brands, and bring ideas to life across digital and traditional channels. She is especially strong at understanding a client’s needs and translating them into thoughtful, cohesive designs that feel uniquely theirs. Paige plays a key role in ensuring everything Dayta creates is polished, on-brand, and grounded in a clear creative vision.
Paige brings a steady, uplifting presence to the team, pairing creative intuition with optimism and care. Outside of work, she loves reading, spending time with her family and kids, heading to the lake, and cooking and baking for the people she loves.
From the Team
“Paige brings uplifting energy to every situation and always makes even the toughest projects feel manageable.”
