How ISI Software Unified Its Brand and Boosted Engagement by 23% with Dayta

ISI Software, a niche SaaS provider offering oil change management software, set out to modernize its brand and bring a new cloud-based product to market. As a long-standing leader in its business category, ISI faced a unique challenge: launching a new, future-focused solution while sunsetting its legacy product and merging multiple brand identities under one cohesive structure.

The Challenge

The struggle with an outdated brand and fragmented identity.

While ISI had a powerful product, its visual identity and messaging no longer reflected its innovation or leadership in the market. The company was preparing to launch a new cloud-based solution while also merging a sister brand into the newly launched platform.

ISI faced several key challenges with limited in-house marketing resources:

• Managing a complex brand merger that risked confusing existing customers.
• Competing with new brands offering modern UIs, even though ISI’s software was more robust in its capabilities.
• Lacking a cohesive go-to-market plan to communicate the upgrade effectively.

The team needed a strategic partner to guide them through this transition and set them up for long-term growth.

The Solution

A tailored brand and GTM strategy built on clarity, structure, and process.

Dayta partnered with ISI to build a clear, strategic brand hierarchy and go-to-market plan that connected their legacy and product evolution. Throughout the process, collaboration was key. Our team worked side-by-side with ISI leadership to ensure every milestone reflected their vision and expertise.

Our approach included four key phases:

1. Discovery & Brand Hierarchy Strategy

We began by mapping the relationship between the two brands. This “brand architecture” became the foundation for all messaging and visuals. The goal was to simplify and bring clarity to ISI’s offerings without losing the brand equity and quality reputation built over decades in the industry.

2. Rebranding & Visual Identity

ISI’s new logo and visual system reflected its evolution toward a modern, cloud-first future while honoring its trusted legacy. We refreshed color palettes, typography, and imagery for a clean, modern, and professional look.

3. Website & UX Design

Dayta rebuilt ISI’s website from the ground up, aligning it with the new positioning and conversion-focused goals.

4. Go-to-Market Execution

To support the product launch, Dayta developed a GTM strategy and product rollout plan. From messaging frameworks to timeline sequencing, every activity from branding to creative worked together to hit a key trade show deadline.

The Results

A stronger brand, unified presence, and measurable growth.

The ISI rebrand and GTM execution positioned the company as a modern, progressive player in the oil change software industry.

Key outcomes included:

• 23% increase in website engagement following launch
  
• Stronger lead generation pipeline as ISI transitioned from rebrand to demand generation
  
• A unified brand hierarchy that simplified messaging across legacy and new product lines
  
• A modernized online presence that better reflects ISI’s leadership and innovation