34% of flights booked over a 6 month period were attributable directly to Dayta's digital campaigns.

Marketing Waste

St. Cloud Airport did not have an integrated, multi-channel marketing strategy that incorporated digital advertising or attribution. They had no ability to determine where their success came from, or why it happened, prior to working with Dayta.

Lack of Expertise

Dayta's team works with the airport director and secretary to form their marketing team, in tandem with Allegiant Air and other stakeholders. Through collaboration and closed-loop reporting, the strategic plan has been optimized based on performance over time.

Strategic Gaps

The airport did not have a defined brand, marketing strategy, or marketing objectives to work from. As a basis for the digital campaign and creative work, Dayta worked with St. Cloud airport to develop their brand, messaging, and key value proposition.