Discover Comprehensive Marketing Capabilities

At Dayta, we deliver exceptional service by supplementing our core subscription with a comprehensive range of marketing capabilities. We never approach marketing for marketing's sake. Instead, we focus on strategies that integrate seamlessly with your overall business goals, ensuring cost savings and more effective outcomes. By leveraging our capabilities,  you benefit from a marketing strategy that's not only efficient but also perfectly aligned with your business objectives, driving sustainable growth and success.

Our clients enjoy the advantage of a dedicated team managing and executing their marketing efforts day in and day out, ensuring that every detail is expertly handled. With this continuous support, you can focus on your business and be assured that your marketing strategy is always advancing.

Core Services

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Pod

A team of experts manages day-to-day marketing coordination, enhancing your in-house capabilities. With Dayta, your marketing strategy is always on point, driving consistent growth and success.

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Daylight®

Our marketing management platform integrates strategy, planning, execution, and analytics to deliver actionable insights. This approach ensures your marketing efforts are strategic, data-driven, and effective.

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Tactical Budget

A rolling budget for execution enables your Pod to proactively plan your marketing initiatives and eliminate the hassle of micro-transactions. This ensures your resources are optimized, and your marketing efforts remain seamless and efficient.

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Fractional CMO

Fractional CMO is our premium offering that includes ongoing leadership-level strategy and coordination, providing top-tier guidance and oversight for your marketing efforts.

Core Services

Consulting Services

At Dayta, our consulting services start with leadership-level strategy development and guidance. We conduct facilitated sessions centered on your business objectives and value proposition, creating a solid framework for your customized marketing strategy. Each consulting project is uniquely tailored to your specific needs, determined through a pre-sales assessment. This personalized approach ensures your marketing strategy aligns seamlessly with your business goals, driving effective and sustainable growth. Consulting Services include:

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  • Fractional CMO Services

    Premium offering:

    • Ongoing leadership-level strategy and coordination
    • Sales & marketing integration
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  • Brand & Positioning

    • Visual brand & brand voice
    • Competitive/industry positioning

  • Recruitment & Retention Strategy

    • Drive an “employer of choice” reputation
    • Develop smart outreach and retention strategies

  • Account-Based Marketing & Go-to-Market Strategy

    • Audience development 
    • Market entry strategy
    • Direct mail & email sequencing

  • Sales Process Review

    • Improve sales output by analyzing each stage of the sales funnel

  • Customer Experience Mapping

    • Engineer success and see compounding returns through investing in customer experience

  • Marketing Roadmap

    Standard for all customers:

    • Campaign strategy
    • Website strategy
    • Account-based marketing strategy


Core Services

Campaign Services

Dayta’s campaigns team specializes in helping clients find and engage their online audiences. With a strategic approach, we ensure your message reaches the right people, wherever they are. Services include:

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  • Campaign Management

    Spend, performance & ad campaign research for:

    • Google
    • Social media
    • Connected TV/OTT & streaming audio
    • Geofencing
    • Traditional media
    • Direct mail
    • Prospect targeting

  • Search Engine Optimization

    • SEO audit
    • Content building
    • Keyword research
    • SEO plan & optimization

  • Listings & Reviews

    • Review monitoring & generation
    • Listing maintenance & updates

  • Social Media Management

    • Content planning
    • Content creation & curation

  • Attribution Tracking

    • Custom conversion reporting
    • Call tracking & optional recording

Core Services

Creative Services

Dayta’s creative team is dedicated to ensuring our clients shine both online and offline. With strategic expertise, we help you make a strong impression. Services include:

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  • Websites

    • Full-scale development
    • Ongoing maintenance

  • Visual Branding

    • Logo development
    • Letterhead, business cards & email signatures

  • Digital Ad Graphics

    • Static & video ad design

  • Print Design

    • Sales collateral
    • Billboard/print ads
    • Everything else

  • Email Marketing

    • Newsletters
    • Promotional

  • Content Creation

    • Copywriting
    • Photography
    • Videography
    • Blogging