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SOFTWARE MARKETING EXPERTISE

Driving Growth Without the Guesswork.

Sharper strategy, focused execution, and confidence in what’s working.


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About Dayta


At Dayta, we help SaaS companies move from early traction to scalable, sustainable growth.


We’re not an agency that parachutes in and takes over. We’re your strategic partner, helping you connect the dots between strategy, execution, and results. Together with your team, we sharpen strategy, stretch limited budgets, and build the systems that accelerate growth without adding unnecessary overhead.

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We’re honored to support the work of Minnesota Emerging Software Advisory (MESA).


Like MESA, we believe in helping early-stage software companies scale smarter. Together, we’re committed to strengthening Minnesota’s software economy and empowering the growth of emerging SaaS leaders.

Growth Strategy Playbook
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Growth Strategy Playbook

You’ve built momentum. We help you multiply it. Our Playbook sharpens your strategy into an actionable, prioritized plan designed to drive growth without the chaos.


What You Get:

strategy

A customized marketing strategy aligned with your product, segments, and growth goals.

analytics

A snapshot of what’s working, what’s underperforming, and where budget is going to waste.

tactics

Tactical recommendations across your brand, website, lead gen, sales process, and reporting—no fluff, just action.

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A proposal with timelines, resourcing, and optional support to activate faster.

Our Process

We begin by immersing ourselves in your business and then bring a B2B SaaS marketing perspective to turn your insights into a growth-ready plan with strategic structure and collaborative clarity.

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You’ll spend a little time with us, and we’ll invest over 10 hours in research, discussion, and presentation to ensure it’s time well spent.

Fit Conversation (20–30 min)

We’ll hop on a call to learn about your team and goals so we can tailor our approach—and you can vet us, too. It’s about building the right foundation together.

Strategic Deep Dive (~15 min survey)

You’ll complete a short survey to share insights on your market, audience, and differentiation. We’ll use this to prep and focus the strategy session.

Collaborative Strategy Session (60 min)

You’ll meet with our consultants for a deep-dive workshop. We bring B2B SaaS marketing expertise to uncover what’s missing or overlooked, using your data, AI tools, and our experience to map out your biggest growth opportunities.

Playbook Review & Next Steps (60 min)

We’ll walk you through your custom Playbook and outline tailored support options. Whether you need a partner to fully run growth, assist your team, or fill specific gaps, we’ll help you pull the right growth levers.

Why free?

It’s how we invest in building long-term partnerships—earning your trust, your respect, and, if we’re a fit, your business.


We’re intentional with who we work with. If you’re ready to invest a little time, let’s talk.

Book My Fit Call

Beyond the Playbook

A strategy is only valuable if you can bring it to life. That’s why the Playbook is just a starting point and we go beyond the Playbook to help emerging SaaS companies not just plan for growth, but actually execute it.


With Dayta, you get the specialists, tools, and support to run smarter marketing without adding headcount:


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A Pod of specialists plus Daylight, our marketing management platform, to execute campaigns and give you real-time visibility into strategy, execution, and results.

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From brand positioning to demand generation, we bring the campaigns, content, and systems lean teams need to scale efficiently.

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Senior-level strategy and leadership to connect sales and marketing, build alignment, and guide long-term growth. This is available as an optional add-on for teams that need executive-level partnership.

We’re not here to hand you a plan and walk away. We partner with you to build the strategy and the execution engine that powers your next stage of growth.

You're in Good Company

They’ve streamlined what works and scaled what matters. You can too.

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Meet Daylight:

Your Marketing HQ

Daylight is Dayta’s proprietary marketing management platform, built to help SaaS teams organize and visualize strategy, execution, and results in one clear view, so you can make smarter decisions, faster.


With Daylight, you can:

  •  Track what’s driving revenue, not just clicks and impressions.

  • View attribution, engagement, and sales impact across every channel in one place.

  • Centralize goals, campaigns, budgets, and results for a connected view of growth.

  • Filter out noise, flag spam, and surface lead-level signals that keep your team focused on qualified opportunities. 

When your team needs answers, you’ll have the visibility to prove what’s working, what’s stalling, and where to focus next.

Still on the fence?

Let’s spend 15 minutes to see if we’re aligned.

Not a sales call. Just a fit check.

Let's Talk Fit