AI, Search & the Path to Lead Generation

AI is reshaping how buyers discover and decide. As search and AI-driven experiences evolve, fewer people reach websites the same way — forcing a shift in how SEO, content, and lead generation work.

Join Jason and Leah as they break down what this shift means for SEO, GEO, backlinking, and Google Search. They’ll cover what’s actually changing, what still matters, and how to make sure your website supports discovery, credibility, and conversion as buyer behavior evolves.

You’ll also learn what metrics to monitor, how to track where leads are coming from today, and how to stay competitive in 2026 without chasing every new trend.

Jason brings a steady, analytical approach to advertising that helps teams navigate complexity without getting stuck in it. He’s earned the nickname “Mr. Google” for his deep search expertise, methodical mindset, and ability to slow the room down just enough to get the answer right. Under his leadership, the advertising team helped guide Dayta to Google Premier Partner status—reflecting a balance of big-picture strategy, careful execution, and calm decision-making when the platforms get complicated.

Leah is the partner you want on your side—personable, sharp, and always ready with the right question. With over 20 years of experience in sales, she has a proven track record of driving growth and building lasting client relationships. Whether she’s leading a strategy session, collaborating in Miro, or navigating a complex challenge, Leah brings clarity, momentum, and a deep commitment to helping teams hit their goals.