From Posts to Pipeline: LinkedIn for B2B Growth

LinkedIn isn’t just a channel for visibility. For B2B teams, it can be one of the most effective platforms for generating a qualified pipeline when it’s used strategically. The challenge isn’t whether to invest. It’s knowing what actually works and how to connect it to real growth.

Join Leah and Afton for a 30-minute session on how LinkedIn fits into a modern B2B marketing strategy. They will break down how to target the right audiences, structure campaigns that convert, and share real examples of what’s driving results and where teams tend to miss.

You will also learn how to measure performance in a way that ties back to pipeline, how to connect campaigns to broader strategy, and how to use tools like lists and Sales Navigator to support both marketing and sales efforts.

Leah is the partner you want on your side: personable, sharp, and grounded in a relationship-first approach. With over 20 years of sales experience, she has a proven track record of driving growth while building genuine, lasting client relationships. Whether she’s leading a strategy session or navigating a tough situation, Leah brings calm confidence, thoughtful perspective, and a deep commitment to helping clients make confident decisions and achieve meaningful growth.

Afton brings a sharp, strategic approach to helping B2B teams reach the right audience and translate complex offerings into clear, actionable plans that drive execution. She quickly learns the nuances of each business, identifies gaps, and builds structure from the ground up across targeting, messaging, and sales conversations. Known for her energy, curiosity, and high standards, Afton pushes for better outcomes while staying deeply invested in her clients’ success.