Rebuild or Refresh: A Practical Guide to Website Updates

It might be time for a website reboot. If your site no longer reflects your brand, products, or buyer journey—or you’re not sure where to start—you’re not alone.

Join Paige and Leah as they break down how to plan your next website update strategically. Learn how to assess what’s working (and what’s not), align content and design with your growth goals, and determine the proper scope for your next phase, whether that’s a light refresh or a complete rebuild.

You’ll also discover how to budget and prioritize updates based on your site’s role in sales, operations, and customer success. Plus, get a practical checklist to help you evaluate your own website and decide: Rebuild or Refresh?

Paige is the creative force who brings ideas to life—collaborative, curious, and endlessly inventive. With a designer’s eye and a strategist’s mind, she transforms concepts into visuals that connect and inspire. Whether she’s leading a brainstorm, refining a brand identity, or tackling a new creative challenge, Paige brings clarity, energy, and a contagious enthusiasm that lifts every project and team she leads.

Leah is the partner you want on your side—personable, sharp, and always ready with the right question. With over 20 years of experience in sales, she has a proven track record of driving growth and building lasting client relationships. Whether she’s leading a strategy session, collaborating in Miro, or navigating a complex challenge, Leah brings clarity, momentum, and a deep commitment to helping teams hit their goals.