In the 3 months following the process change, Adara had 364 applications through the website. In the prior 3 months they had fewer than 10.

Marketing Waste

Dayta helped Adara create and implement a significantly more efficient process to get candidates through first contact, requiring fewer candidates at the top of the funnel to produce results.

Lack of Expertise

Prior to partnering with Dayta, the Adara CEO, CIO and HR Director constituted the entirety of the marketing team. Dayta took the pressure off of leadership to research, strategize, and execute.

Strategic Gaps

Dayta developed a strategy to seek out passive job-seekers in a competitive home health care job market and provide these candidates with a low-barrier entry point.