We’re still learning all of the ways that 2020 changed our lives.

First, consumers dramatically increased integration of digital technology into all aspects of their lives. Second, along with that integration everything got more personal. Zoom calls with little kids and pets helped us embrace all that was behind the curtain. The result is that consumers are expecting more digital options and more personal relationships with the businesses they choose.

We’ve had several clients request a thorough vetting of the journey that their customers go through from prospect to repeat customer. One of the questions we often ask during this session is, “Do your customers love you enough to wear your t-shirt?” (Think about the favorite local cafe that you supported during the pandemic or the band you love… you would most likely wear their t-shirts, right?)

If customers don’t feel that way about you, what could you do to create this kind of relationship? No matter the type of business you have, you can still have a personal connection with your customers. Here are some quick ideas of things you could do to get personal.

• Add a personal note when you ship something.
• Have conversations with customers by responding to tweets or comments on your posts.
• Give “regulars” a sneak peek at new products/services.
• Ask for feedback, implement their suggestions and then ask again if they thought it was done right.
• Share pictures of your new baby or dog or failed attempt at baking.

 
If you’d like more ideas on content that will help you connect with your customers, reach out to your DAYTA team.