At DAYTA, we don’t offer our clients services that don’t fit their needs.
That’s why we create digital strategies that match our clients’ goals and promote real growth in their organization. So if you have something great that you need to announce, sell, or generate attention for, what is the best format? And what is a landing page, anyway?
A Landing Page is:
- A singular page among the larger website’s catalog of pages or a separate single-page website.
- It has one clear message and one clear call-to-action (which may be repeated a few times)
- It has a simple layout with minimal (if any) navigational links and a simplified use of space
- A destination page for an online ad
- A great option for testing wording, pricing, deals, and ideas
Tell Me More About Landing Pages...
The Perfect Destination for Ads You may have had ads created for Facebook or Google Adwords, but where do visitors end up landing when they click on them? Landing pages (named for this purpose) are simplified pages that continue the message or deal that the ad began. What got them to click on your ad in the first place? That message is consistent on a page directly suited to your desired audience and what they’re already responding to.
Not only does this make the ads more effective at generating leads and conversions, but the ad platforms themselves
give preference to those ads that direct users to a great complimentary landing page.
Target With a landing page, you can (and should) speak more narrowly to a specific audience and only send those people to that page. For example, you could encourage last year’s event-goers to be the first to register, encourage your mailing list of long-term customers to leave you a review, or market your new product to a specific subset of your audience. Pro Tip: Landing pages are often part of your website without being navigable from other pages – appearing to be a completely separate website in itself. You can provide the link to certain people or have it be the destination for an ad, but not in your navigation links, for example. This lets you manage who sees the page and when.
A Website is:
- A series of web pages that work together and interlink to represent an organization or idea. (Yes, a landing page can be one of those pages!)
- It has navigational links in the header, the footer, sidebars, and within images
- It has several calls to action, or things a visitor can “do,” like signing up for a newsletter, making a purchase, requesting a quote, or following on social media
So, How do You Decide Which One You Need?
Not sure what will work best for your upcoming campaign, event, sale, or product launch?
- Do you have a stand-alone message with one action you want people to take?
- Do you want to hone in on a specific target audience that is looking for a solution to a specific issue?
In that case, a landing page might be the best option. If you’re still not sure, talk to DAYTA! As your Digital Marketing partner, we’ll help navigate you to the best option.
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