Talent Acquisition Success Amid Competitive Market and Low Unemployment Rate

Challenge 

With a low unemployment rate of 3.7% as reported by Minnesota Department of Employment and Economic Development, we were tasked with the challenge of attracting qualified talent for three unique open positions in Central Minnesota. 

Research + Insights

Our research began with determining the ideal target audience. In order to do this, a thorough discovery of talent needs was discussed with the client. Additionally, we conducted secondary research to address the unique challenge of finding qualified candidates who were also interested in living in a rural community. Based on our audience research, we were able to confidently move forward with channel selection and campaign development.

In order to maximize the return on this campaign investment, the channel strategy also had to be well researched. There is a flood of competition within the hiring market and a variety of potential advertising options so every relevant network and job board was evaluated to determine the best channel mix to reach the ideal candidates. 

Audience

The position had a unique audience aligned with the requirements of the role and culture of the location. The audience was narrowed down based on education, geography, interests, and work experience. 

Solution

We determined the best platforms to advertise would be a combination of Facebook ads and targeted job boards. By considering audience behavior, we were able to select four key job boards that were most likely to receive applications from qualified candidates.

Execution

A comprehensive recruitment campaign for the position was developed and monitored over the course of a month. In partnership with the client, the flow and quality of applications were reviewed regularly. This allowed us to ensure our targeting was accurate and gave us the ability to regulate application submissions.

Results