C&L Distributing Case Study

August 17, 2021

New website, consistent social media increase awareness

Challenge

C&L Distributing was ready to take their digital presence to the next level. The brand was interested in leveraging social media to promote products, announce exciting new beverage releases and generate brand awareness. But once social media audiences visited C & L’s existing website, they weren’t greeted by an optimized user experience.

A hand is holding a glass of beer on a website.

Research

Dayta analyzed C&L’s target market to determine the best social media strategies for the 21+ audience in Central Minnesota. Through this analysis, it was determined that an inefficient mobile experience, inconsistent branding and a lack of visitor engagement opportunities were hindering the efficacy of the brand’s web presence.

Execution

Dayta first redesigned the C&L website to include stronger branding, mobile-friendly features, prominent calls to action, and highlighted opportunities to dive deeper into product and company information. High-quality product photos and select details on product lines added value to the user experience.

Dayta also created a content calendar for Facebook and Instagram that included a mix of photos, videos and copy designed to engage their target market through consistent posts. A robust content library of product and service features, event posts and launch materials was compiled, providing C&L with a deep well of creative for future social media use.

Results

Following the new site launch, the average session duration increased by 75.52% and pages per session increased by 15%. Viewers are spending more time on the site and exploring beyond the first page.

Social media reach, specifically on Facebook, increased by over 6,000%. C&L’s page following increased by 37% YoY. Audience engagement also reached an all-time high, increasing by 4,843% for a total of 38,116 followers and a reach of over 1 million people.