Creating a strong, cohesive brand with educational content
Challenge
No cohesive branding strategy or engaging social media presence existed prior to partnering with Dayta. The St. Cloud ENT team was bursting with high-level ENT and audiology knowledge—none of which had been collected and leveraged in defending their reputation as experts in their field.
Research
Working closely with their staff, Dayta compiled an extensive library filled with stats, facts, misconceptions, quotes and blog topics, which was then used to develop in-depth, laser-focused content strategies.
Audience
The audience was chosen based on geography, age, and family association.
Execution
Brand Refresh
The Dayta team spearheaded a cohesive brand refresh and the ground-up development of a St. Cloud ENT Facebook page, building the necessary framework their team could then use to distribute marketing and educational content to their audience.
Education
Educational messages were delivered on social channels and through review generation that positioned their staff as the experts in the area.
Videos
Dayta’s team worked with a video producer within the clinic to develop a “How It Works” series of educational videos. This strategy proved effective in driving viewer engagement, creating brand awareness and defending the St. Cloud ENT brand.
Results
Since building the brand’s Facebook page from the ground up, St. Cloud ENT’s content has reached nearly 290,000 people in just 8 months. Their “How It Works” videos gathered 27,489 views in the same timeframe.
Stats
Facebook & LinkedIn
- 4,119 Engagements
- 288,000 Views
YouTube
- 27,489 Video Views
Marketing can come with some overwhelming expectations of your time and budget. When I began to evaluate our options, I wasn’t looking for a marketing agency, rather a strategic partner to help our team corral our content and ideas. What I appreciated most about my initial meeting with Dayta was their honesty. They took the time to understand the needs of the Company and laid out a thoughtful and realistic plan that was in line with our budget. We knew it would take time and energy to reach our goals, and from launching our social media from the ground up to developing our brand, Dayta has led us through each phase of the growth loop. They have maintained the highest level of integrity and deliver on timelines and content. Working with Dayta has been one of the best decisions we have made!
Emily Jacobs
St. Cloud Ear Nose & Throat Clinic
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