Through ongoing optimization Dayta has achieved a 89% decrease in cost per click while increasing conversions.
Marketing Waste
Spectrum Aeromed’s marketing spend was distributed across digital, traditional, and event marketing efforts. Through attribution tracking on traditional media placement, call tracking, and analysis of PPC spend, Dayta has optimized spend year over year and refined ad placements and budgets.
Lack of Expertise
With a two-person internal marketing team and a global sales force, Spectrum Aeromed needed resources to help them execute efficiently. Dayta’s expertise and pod structure gives them the capabilities they need without the expense of hiring and training contractors or full-time staff.
Strategic Gaps
Unification of tracking efforts across tradeshow, print, digital sales, and website allows Dayta to recommend new tactics that augment Spectrum Aeromed’s sales cycle and help extend their sales force.
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